Optimove iGaming Pulse Report July 2024: Germany retains 50% of new players

Peak sporting events offer a prime opportunity for operators to attract new players and bring back those who have gone dormant. During events like Euro 2024, there’s an initial surge of new players who join in for the thrill of placing a bet and enhancing their experience.

However, the real challenge for operators lies in retaining these casual players – a task that’s far from simple.

New players tend to churn quickly after the excitement of a peak event fades, with Optimove Insights data showing that they have a 25% lower retention rate compared to active players – a metric we refer to as ‘new retention rate’.

Germany currently leads the EU with a 50% new retention rate, meaning that for every two new players who joined during June 2024, one has placed at least one more bet in July.

With Euro 2024 and Copa América 2024 still played in July, it will be interesting to monitor how this metric evolves during August. Successfully retaining even a portion of these new players can significantly enhance an operator’s growth potential and maximise ROI.

For more insights visit Optimove’s Pulse.

Sports

Monthly conversion and retention – July 2024

Average monthly amount distribution per single deposit

Average monthly amount distribution – total deposit

Average number of deposits per player – 10.2

Casino

Monthly conversion and retention – July 2024

Average monthly amount distribution per single deposit

Average monthly amount distribution – total deposit

Average number of deposits per player – 13.4

Sports and casino betting activity

Average bet amount per player

Sports – €306; casino – €1,447; all – €887

Average number of bets per player

Sports – 70; casino – 1,657; all – 878

Average net gaming revenue per player – €61.85

Average activity days per player – 8

Stay tuned for Optimove’s iGaming Pulse report to be published next month.