Optimove iGaming Pulse Report June 2024: Conversion and reactivation rates spike
In a monthly column, Optimove looks at how casino and sports KPIs performed as Euro 2024 and the Copa América piqued punters' interest
Peak sporting events present a unique opportunity for operators to acquire new players and reactivate dormant ones. This summer of sport offers many reasons for players to engage, as revealed by Optimove’s iGaming Pulse.
Euro 2024 saw a surge in activity as bettors across markets that were represented by the national team took up interest.
In Austria, reactivation rates soared by 121% month-on-month (MoM). The UK saw an 80% rise, Germany 55%, France 66%, and non-participating country Ireland went up by 59%. Peru, driven by Copa América 2024, experienced a 77% increase.
Conversion rates also spiked, with Turkey seeing a 97% increase MoM, Germany 71%, and Chile 28%. Even in non-participating countries like Nigeria and Ireland, rates rose by 61% and 21%, respectively.
Operators that align their conversion and reactivation strategies with peak events can significantly maximise ROI during these times.
For more insights visit Optimove’s Pulse.
Sports
Monthly conversion and retention – June 2024
Average monthly amount distribution per single deposit
Average monthly amount distribution – Total deposit
Average number of deposits per player – 10.1
Casino
Monthly conversion and retention – June 2024
Average monthly amount distribution per single deposit
Average monthly amount distribution – Total deposit
Average number of deposits per player – 12.4
Sports and casino betting activity
Average bet amount per player
Sports – €374, Casino – €1,240, All – €685
Average number of bets per player
Sports – 51, Casino – 1,300 , All – 497
Average net gaming revenue per player – €60.67
Average activity days per player – 8
Stay tuned for Optimove’s iGaming Pulse report to be published next month