Danish authorities collaborate to halt illegal gambling marketing
Danish Gambling Authority, Gambling Advertising Board and Consumer Ombudsman to share information to prevent duplication of cases
The Danish Gambling Authority (DGA), Gambling Advertising Board and Denmark’s Consumer Ombudsman have joined forces to combat illegal operators that market to Danish players.
Via the new relationship, the advertising board will pass cases on to either the Ombudsman or the DGA when companies are found to be in breach and fail to comply with the Gambling Advertising Board’s rules.
Cases will also be forwarded on when a gambling firm violates the DGA’s regulations, while the DGA and the Ombudsman will work closer together to push complainants in the correct direction for their specific claims.
The Consumer Ombudsman and DGA will also supervise various areas when it comes to marketing, with the Ombudsman in charge of ensuring firms comply with the country’s Marketing Act while the regulator will make sure organisations adhere to the Section 36 of the Gambling Act.
Section 36 of the Act refers to the marketing of gambling activities, which outlines that marketing will not be aimed at children or people under the age of 18, that well-known personalities are not used to promote products, and content does not suggest gambling solves financial problems or improves a player’s social acceptance.
As part of the agreement, the three parties will also hold annual meetings, keep in regular contact and provide each other with relevant cases.
The new working relationship’s aim is to increase coordination and cut down on the duplication of work and investigations.
On the collaboration, the Consumer Ombudsman’s Torben said: “Our new cooperation agreement with the Gambling Authority and the Gambling Advertising Board strengthens our supervision of gambling companies’ marketing.
“The agreement involves better internal communication, ensures coordination and prevents duplication of work, which benefits consumers.”
Earlier this year, the DGA confirmed it had successfully blocked access to 83 unauthorised online casino and betting operators in what was a record-breaking shutdown for the regulator.