BetMGM inks betting partnership with Tottenham Hotspur

LeoVegas Group has announced that its BetMGM brand in the UK has become the official betting partner of Premier League outfit Tottenham Hotspur.

The betting partnership extends to both the men’s and women’s teams, with BetMGM also appearing on the front of the men’s training gear as the operator becomes Official Front of Training Wear Partner.

The LeoVegas Group subsidiary will have its BetMGM branding feature not only on the men’s first team training kits during Premier League, domestic cup and European fixtures, but also media backdrops, pitchside LEDs and big screens at Tottenham Hotspur Stadium.

Sam Behar, BetMGM’s UK director, said: “We are very proud to launch this partnership with Spurs as their progressive spirit fully aligns with BetMGM’s ambitions. 

“This is our third Premier League deal in just a week, and we look forward to kicking off this exciting season as we continue to grow BetMGM’s presence in the world of sports.”

Ryan Norys, Tottenham Hotspur chief revenue officer, echoed a similar sentiment, also citing the two’s similar values, adding: “We are delighted to announce this partnership with BetMGM. The club and BetMGM’s values align exceptionally well through a competitive spirit, whilst also continuing to strive for greatness.

“BetMGM has demonstrated it is putting its customers first by continuously developing its product offering to fans. Throughout this partnership, we are looking to help BetMGM further establish itself in the UK market, as well as enhancing customers’ knowledge around responsible gambling.”

As mentioned by Behar, this latest tie-up marks the third deal BetMGM has in place with a Premier League club.

Last Friday, it was confirmed that the operator had extended its partnership with Newcastle United, where BetMGM is also the Magpies’ official betting partner.

The two first penned the deal in September 2023 as BetMGM looked to raise its profile following the UK launch the previous month.  

Last season, BetMGM branding appeared on LED boards, big screens and static advertising spaces at Newcastle’s St. James’ Park home stadium.

Last month, BetMGM agreed an extension to its multi-year partnership with fellow Premier League club Wolverhampton Wanderers, first signed before the 2023-24 season kicked off.

The terms of that deal are similar to the two with other Premier League teams, with BetMGM branding expected to continue to be seen via different platforms at both Molineux and the Sir Jack Hayward Training Ground.

In June, MGM Resorts International-owned LeoVegas Group announced that it is acquiring Tipico’s US sportsbook and casino platform, with the tech to be used in BetMGM’s international markets outside of North America.