William Hill-sponsored Sam Allardyce series extended throughout Euro 2024 

Checkd Media is extending the run of its video series No Tippy Tappy Football with Sam Allardyce throughout Euro 2024.  

The show, sponsored by William Hill, will continue over the summer with seven additional episodes scheduled during the tournament, which is due to kick off a week today on 14 June.

Former England manager Allardyce will be joined by co-host Natalie Pike, with various guest stars from the world of football making an appearance in each episode to share their insights.

The extended series will see the introduction of a new tactics board which will give Allardyce even greater scope to share his opinions.

Recent guests include ex-England coach and current Sheffield Wednesday assistant manager Chris Powell, and former Premier League Golden Boot winner Kevin Phillips.

The series gained over one million views on YouTube over the last month as well as 32,000 new subscribers, and it has received 370,000 audio downloads since its inception prior to the 2022 World Cup.

William Hill experienced a significant spike in engagement from the show at the start of the 2023-24 Premier League season, including 4.3 million social media impressions during the first month of the campaign.  

Will Tyrrell, director of UK media at Checkd Media, said: “We are thrilled to extend No Tippy Tappy Football with Sam Allardyce through the Euros, delivering even more in-depth analysis and engaging discussions for our audience. 

“This series has always been about offering fans a unique perspective from some of football’s most respected figures.

“With the addition of new features like the tactics board, we are confident that this summer’s episodes will be our best yet. We are grateful for the continued support of William Hill, which allows us to bring this exciting content to football fans across the globe,” he added.

In April, Checkd Group’s Checkd Dev arm launched a new ‘Mix ‘N Match’ bet builder tool with Paddy Power in the UK.