
Startup launches AI-powered slots production platform following pre-seed funding
XGENIA claims AI agents allow for creation of online slot games in less than 20 minutes as London-based supplier plans for next capital raise


XGENIA has launched an AI-powered slots game platform which it claims will allow operators to produce slot titles in less than 20 minutes.
The London-based startup, which was founded last year by CEO Mark Flores Martin, secured pre-seed funding in January from several undisclosed investors from both inside and outside of igaming.
The capital was used to finalise the development stage of XGENIA’s product, which has just gone live.
In essence, the product leverages so-called ‘AI agents’ to emulate traditional job roles to rapidly expedite the production of online slot titles.
EGR understands the business is in the process of finalising a new seed round and has made progress with operator partnerships in recent weeks.
The business is made up of about 15 human employees with the group looking to maintain a 2:1 ratio for AI agents to human staff.
The company is led by Martin, former Vistaprint exec Adam Davis as chief marketing officer and ex-ING analyst Michał Świerczyński as CFO.
Other senior leaders include chief strategy officer Heiti Kender and chief business development officer Monte Singman, whose early career saw him play a role in the development of the Street Fighter video game series, and Alberto Olias Ibor as COO.
Martin said: “Our launch marks a significant milestone in the igaming sector.
“By dramatically reducing the time and cost associated with game development, we are not only enhancing operational efficiency but also providing operators with the tools to deliver an endless supply of engaging and dynamic content to players swiftly.
“Our AI agents bring creativity, learning and advanced player analytics to the development process, setting new standards in the industry.”