Yolo Investments-backed firm launches "cutting-edge" AI-based analytics tool
Blask also receives support from Oakvale Capital following product launch from company co-founded by former PMI exec Dmitry Belianin
Blask has launched an AI-based market analytics tool for the igaming industry that has already been used by operators and suppliers such as bet365 and Sportingtech.
The igaming startup has received backing from VC firm Yolo Investments, that will serve as strategic partners to Blask, as well as gaming and gambling-focused M&A and strategic advisory company Oakvale Capital.
‘Blask Index’, one of the product’s most notable features, will operate as a barometer for firms and use AI to break down extensive data that will in turn provide an overview of not only the size of the igaming market, but also the extent of an individual brand’s market share by country.
The supplier has likened the product to that of the Nasdaq Composite and Dow Jones Industrial Average which analyse the state of the US stock market.
Alongside the index, Blask has reported the tool can predict relative market share, market dynamics and gross gaming revenue (GGR), which will enable users to identify areas for improvement.
Blask said the “state-of-the-art” product is powered by two models that work in tandem to extract features from more than one billion data points, including 450 active brands.
The tool also features a natural language processing (NLP) model which has been designed to comprehend the language and terminology used within the igaming industry.
Dmitry Belianin, Blask co-founder, expressed his delight at the launch of the company’s latest feature.
He said: “We are excited to introduce Blask to the igaming industry.
“This is the product I wish I had access to when I acted as the chief marketing officer of a leading igaming company. The clarity it provides leaders to make informed decisions can drive significant GGR increases.”
Fellow co-founder and Blask CEO Max Tesla echoed a similar sentiment, adding: “Our team has worked tirelessly to develop a solution that offers unparalleled market insights, with a cutting-edge use of AI technology.”
Former PMI chief marketing officer Belianin and ex-Kryptex head of growth Tesla founded Blask in March 2023.
In December of last year, Yolo Investments, launched a second fund aiming to raise €100m in capital to then invest in gaming, blockchain and fintech.