Optimove iGaming Pulse Report April 2024: Stickiness showing with major sports events
In a monthly column, Optimove looks at how casino and sports KPIs performed in April 2024 on the back of March Madness in the US
March Madness brought an expected spike in first-time depositors (FTDs, or new players) in the US during the month of March.
With the dust settled on the peak event, Optimove Pulse showed an increase in the retention rate of new depositors during April.
Data showed 42% of players who made their first deposit during March remained active in the following month, an increase of +10% in the new player retention rate compared to March.
With the final stages of March Madness spilling over to April with 10 men’s and women’s games, new players continued to place bets on the tournament.
For more insights visit Optimove’s Pulse.
Sports
Monthly conversion and retention – April 2024
Average monthly amount distribution per single deposit
Average monthly amount distribution – total deposit
Average number of deposits per player – 10.6
Casino
Monthly conversion and retention – April 2024
Average monthly amount distribution per single deposit
Average monthly amount distribution – total deposit
Average number of deposits per player – 12.7
Sports and casino betting activity
Average bet amount per player
Sports – €381, Casino – €1,534, All – €931
Average number of bets per player
Sports – 51, Casino – 1,792 , All – 881
Average net gaming revenue per player – €92.48
Average activity days per player – 8.77
Stay tuned for Optimove’s iGaming Pulse report to be published next month