CopyBet secures deal with QPR for front-of-shirt sponsorship
Operator takes prime branding space on West London club’s shirt two years after becoming the club’s official betting partner
CopyBet has signed a two-year deal with Queens Park Rangers to become the Championship side’s official front of shirt sponsor.
The challenger brand will don the front of the team’s kit for the remainder of the current season, as well as the 2024-25 and 2025-26 campaigns.
CopyBet’s sponsorship debuted on the new QPR home kit in their most recent fixture against Leeds United on Friday, 27 April.
The extended relationship comes just shy of two years after CopyBet first confirmed their partnership with the West London-based club as their back-of-shirt sponsor and official betting partner in July 2022.
Anton Ivanov, CopyBet UK business development director, stated: “We’re delighted to extend our partnership with Queens Park Rangers and look forward to seeing our brand on the front of the famous blue and white hoops.
“The club has a proud history in the heart of West London with loyal and passionate supporters. We are already looking forward to the start of the new season and our third campaign with the club.”
Euan Inglis, QPR commercial director, added: “We are thrilled to have CopyBet as our new front-of-shirt partner for next season. Their innovative approach sets them apart and their team have always been committed to creating unique content that brings the fans closer to their heroes. The extended collaboration comes at an exciting time for both organisations.”
QPR’s new front-of-shirt sponsorship agreement has been announced 12 months after Premier League sides voted to voluntarily ban front-of-shirt sponsorship deals with betting companies from the 2026-27 season onwards.
That ban has no impact on EFL clubs, with the organisation’s chairman Rick Parry recently speaking out against such a ban being implemented outside of the Premier League.
Parry had insisted that there is no evidence to suggest shirt sponsorship leads to an increase in gambling harm.
Speaking in November, the former Liverpool chief executive claimed: “We’ve commissioned research, we’ve looked extensively and we haven’t seen any evidence that sponsorship leads to an increase in gambling or gambling harm.
“The values of gambling in England have been fairly steady across the decades and there is no direct correlation between sponsorship and gambling harm.
“Nobody wants gambling harm, nobody wants players to become addicted, or indeed non-players. But it is two different issues that tend to get conflated in terms of what we are doing with players and indeed with the non-players.”