This week in B2B news (12 April)
All of the latest news from the supplier sector of the industry, including updates from ESA Gaming, Pragmatic Play and Realistic Games
ESA Gaming boosts Africa presence via Betway deal
ESA Gaming has signed a significant agreement with Betway to boost its reach across Africa.
The new deal will see an initial selection of the supplier’s content go live across several markets, including Tanzania, Nigeria, Mozambique, Zambia and Malawi.
Thomas Smallwood, CCO at ESA Gaming, said: “Betway is a brand with a large global presence, and we’re delighted to expand across Africa with this latest partnership.”
Laurence Michel, CEO of Betway in Africa, added: “ESA Gaming’s mobile-friendly portfolio continues to resonate well with players across the continent, and we’re very pleased to launch their top-performing titles to our customers in five of our key markets in Africa.”
Sportradar extends Chinese Basketball League agreement
Sportradar and the Chinese Men’s Professional Basketball League (CBA League) have announced an extension to their partnership.
The extension will use Sportradar’s network to distribute more than 550 games, including highlights and short-form video, throughout the regular season as well as post-season.
The CBA will also continue using the supplier’s integrity services to safeguard the competition against various integrity threats.
Shirley Lv, who led the broadcast rights negotiation at CBA League, remarked: “We are delighted to extend our partnership with Sportradar and believe it will provide enriched possibilities and further awareness for CBA League given the company’s extensive experience and recent track record.”
Ben Turner, head of sports content and partnerships for Asia and Pacific markets and head of global basketball at Sportradar, said: “Sportradar is the unparalleled partner to propel CBA League towards previously untapped levels of global visibility.
“Basketball is one of only a few sports with significant global appeal and Sportradar is committed to maximising this potential for both the CBA League and our clients. Together, we will continue to unlock immense value through our content offering, fostering growth and engagements across diverse markets.”
RubyPlay furthers Dutch footprint with Play North
RubyPlay has penned an agreement with Play North to deliver its content to the operator in the Netherlands.
Via this new collaboration, RubyPlay’s portfolio of games has gone live on Play North’s Kansino brand, as well as on the group’s Malta-licensed casino site Pikakasino.
Dr Eyal Loz, RubyPlay chief product officer, commented: “The Netherlands remains a key territory for us and we want to ensure more players can gain access to our immersive slot titles. Our collaboration with Play North will enable us to unlock new opportunities for growth.”
Daphne Xerri, Play North chief product officer, added: “Partnering with RubyPlay aligns perfectly with our mission to offer our players the most engaging and immersive gaming content available.”
Pragmatic Play slots go live in Czechia and Slovakia with FEG
Pragmatic Play has extended its deal with Fortuna Entertainment Group (FEG) to supply the operator in Czechia and Slovakia with its slot catalogue.
FEG players in these markets can now experience titles such as Gates of Olympus, Big Bass Bonanza and Sweet Bonanza.
Irina Cornides, Pragmatic Play COO, said: “It’s fantastic to see Pragmatic Play Slots go live with Fortuna in their own backyard, where our games have already proved popular with players. Our product offering is now available to the operator across a number of key European regulated markets.”
Myke Foster, FEG group head of gaming and commercial strategy, added: “Having already taken Pragmatic Play’s games live in Romania and Croatia, we’re obviously pleased to now bring them to our entire gaming customer base across the FEG estate with the addition of Czechia and Slovakia.”
Realistic Games partners with Slots Temple
Realistic Games has furthered its UK market presence through a new deal with Slots Temple.
A selection of Realistic Games’ titles are now available on the former affiliate’s casino site, including recent releases like Book of Charms, Catch 22, Book of Midas and Chicken or the Egg.
Amy Brewis, Realistic Games account manager, said: “The platform that Slots Temple offers is perfect for Realistic and our UK ambitions. It’s a brand that lives and breathes slots run by people who are passionate about what they do, and that aligns perfectly with our ethos for game development.”
Fraser Linkleter, director at Slots Temple, remarked: “It’s fantastic to see the games that Realistic puts out and so we’re delighted to have its library now available to our players. Its evolution has many similarities with our own and we love working with brands that share that enthusiasm for growth.”
BGaming enters Argentina with Casino Club agreement
BGaming has debuted in the Argentinian market via a deal with the country’s largest casino chain, Casino Club.
As part of the agreement, BGaming will integrate a selection of its games on the operator’s digital platform.
Paulina Hovar, sales manager at BGaming, commented: “BGaming continues to expand across Latam, and Casino Club Online serves as the perfect partner to further our growth.”
Federico Rutt, online gaming manager at Casino Club, added: “We are thrilled to integrate BGaming’s vibrant games with our platform, offering players a new and distinct gaming experience.”