Stake expands into horseracing in partnership with RAS
New supplier partners says crypto-first giant deal has potential to be its “most significant deal to date”
Stake has expanded into horseracing after penning a supplier agreement with Racing and Sports (RAS) Technology.
The crypto-first operator has tapped the data supplier on a two-year deal, which includes the option of a further one-year renewal, to provide its full racing solution.
The deal will include racing data and content, a trading manager platform, full risk management services and customer generosity tools.
RAS said the partnership has the “potential to be the most significant deal to date” for the business.
RAS confirmed that its remuneration model for the partnership will be dependent on a percentage of NGR generated by Stake on its horseracing offering.
The firm said it expects revenue to be “significantly material” due to Stake’s “global brand recognition and existing significant customer base”.
Stake is expected to start offering horseracing on its sportsbook before the end of Q1 as part of the deal.
Jarrod Febbraio, Stake commercial director, said: “We are excited to partner with RAS and take our product to the next level with one of the leading racing odds and software providers in the industry.
“We are eagerly awaiting to go live on the platform and offer additional options for our customers to explore.”
Stephen Crispe, RAS CEO, added: “We are thrilled to embark on this exciting journey with Stake.
“This strategic partnership will not only broaden Stake’s wagering offering by adding racing but also further positions RAS as the go-to provider for industry-leading and fully integrated racing and wagering solutions on a global scale.”