Optimove iGaming Pulse Report December 2023: US operators converting 50% of new players

In a monthly column, Optimove looks at how casino and sports KPIs performed in December 2023

Every month, we delve into four key performance indicators (KPIs): Conversion rate (new players), New retention rate (retention of new players), Retention rate (in general) and Reactivation rate (of inactive players).

Typically, these metrics display a mixed bag of upward and downward trends, as expected. However, December brought about a rare phenomenon—an across-the-board surge in all US KPIs. Conversely, in Austria, with winter’s freeze taking hold, all KPIs witnessed a decline.

Traditionally, peak sporting events lead to high conversion rates for new players, often offset by low retention rates. Yet, in December, US operators achieved a remarkable feat, converting 50% of new players while simultaneously improving retention (up 5%) and new retention rate (up 9%), and reactivating (up 22%) more dormant players compared to November.

For global context, the average conversion rate stands at just 35% (down 6% in December), with retention rate and reactivation rate also experiencing a downward trend (-2% and -4%, respectively).

Can you feel the Super Bowl Sunday excitement building?

For more insights visit Optimove’s Pulse.