This week in B2B news (15 December)

Push Gaming bolsters Romanian presence

Push Gaming has struck a partnership with operator Maxbet.

The deal sees the supplier expand its reach in Romania with Maxbet’s Maxbet.ro site, where Push Gaming’s content will be readily available.

Fiona Hickey, Push Gaming director of new business and markets, said: “Since entering the Romanian market in 2021, our slots have gained tremendous traction among Romanian players. We are thrilled to capitalise on this positive momentum by forging this agreement with Maxbet.ro.”

Matei Secaci, Maxbet.ro online manager, said: “Push Gaming’s commitment to delivering high-quality, engaging entertainment experiences aligns perfectly with our vision of providing players with the most innovative titles available.”

CopyBet enters Ireland with multiple new betting markets

CopyBet has launched in Ireland with Gaelic football and hurling available on the sportsbook.

The firm recently added horseracing to its markets and boasts jockey Jonathan Burke as a brand ambassador as well as former professional goalkeeper Shay Given.

Anton Ivanov, CopyBet business development director, said: “We’re delighted to announce our expansion into the Irish betting market as we look to grow the brand in Europe. 

“CopyBet provides bettors with a unique platform to enhance their betting experience and with so many major sporting events taking place throughout 2024, it’s an exciting time to be taking CopyBet into Ireland.” 

Relax Gaming strikes deal with BetMGM in New Jersey

Relax Gaming has entered the United States through a deal with BetMGM in New Jersey.

It is the first US state the supplier has entered and will be through its RLX Gaming brand.

Simon Hammon, Relax Gaming and RLX Gaming CEO, said: “We have enjoyed many successful launches across a number of key regulated markets in the past few years, and this is one of the biggest to date.”

Oliver Bartlett, BetMGM VP of gaming product and content, added: “We are honoured to be the first operator in the States to bring their diverse and engaging portfolio of games to our award-winning online casino.”

Octoplay pens agreements with Betfair and Paddy Power

Octoplay has penned agreements with Betfair and Paddy Power that will see the supplier’s games integrated on to the two operators’ sites. 

Octoplay’s proprietary game server facilitated the integration, with titles including Zeus Smash and Lollicat due to go live.

Carl Ejlertsson, chief executive officer at Octoplay, said: “Paddy Power and Betfair are exactly the calibre of operators that we want to provide our games to, and these partnerships are a testament to the incredible work that the team puts into each game that leaves our production line.”

Andrew Kerr, head of Paddy Power Games, added: “Octoplay is producing highly entertaining slot games that resonate with our players, and we saw this as a great opportunity to bring its games to our lobbies.”

OpenBet expands partnership with Casumo

OpenBet has strengthened its relationship with Casumo following an agreement to launch its compliance technology, Neccton, with the operator.

As part of the deal, Neccton will be available to Casumo’s customers in a number of jurisdictions, including the UK, Sweden, Ontario, Gibraltar, Spain and Malta.

Dr Michael Auer, Neccton MD, commented: “Our expanded collaboration with Casumo underscores the value of technology in prioritising player protection and fostering safer gambling experiences on a global scale.”

Sandhya Singh, chief customer experience officer at Casumo, added: “We are excited to partner with Neccton to enhance our live player monitoring capabilities across multiple jurisdictions. Player protection is an integral part of Casumo, and Neccton is a proven leader in this field with its model based on behavioural research.”

Logifuture enters Kenya and Serbia with Mozzartbet

Logifuture has taken its Simulate game live in two new markets via an agreement with Mozzartbet. 

Logifuture’s game is now live with Mozzartbet’s brands in Kenya and Serbia, following an initial test phase in Kenya during Q3 2023. 

This expansion is part of Logifuture’s ambitions to expand into multiple markets across Africa, Europe and Latin America. 

Niccolò Cassettari, chief business development officer at Logifuture, remarked: “We’re delighted to partner with Mozzartbet across two continents and are especially pleased that this agreement encompasses the brand’s core market of Serbia.”

Katarina Masal, virtual games sector manager at Mozzartbet, added: “At Mozzartbet, our pursuit has always been to offer the very best gaming experiences to our players. This partnership with Logifuture and the launch of Simulate is a major step in providing cutting-edge entertainment to our audiences.”

Finixio nets first head of gambling content

Affiliate firm Finixio has hired former Game Lounge head Sacha Kinser as the group’s first head of gambling content.

Finixio has hired 24 staff to work on its gambling division, with Kinser having oversight of future strategy.

Kinser said: “I am thrilled to join Finixio, a company that stands out as being at the forefront of innovation and excellence.

“My role here extends beyond a job title, it’s an opportunity for me to leverage my leadership skills to actively nurture and develop a strong, cohesive team.”