This week in B2B news (1 September)
All of the latest news from the supplier side of the industry, including updates from Mr Vegas, Pixiu Gaming and Booming Games
Mr Vegas to sponsor West Bromwich Albion
Online casino Mr Vegas has struck a back-of-shirt sponsorship with English Football League club West Bromwich Albion (WBA).
Mr Vegas’ agreement with the football team will also see the Videoslots-owned firm become Albion’s official casino partner.
Ulle Skottling, deputy CEO at Videoslots, said: “Mr Vegas has been received very well in the UK and we have the ambition to become a leading brand within the region.
“This new partnership with West Brom has given us the opportunity to target the second-largest city in the UK, allowing us to promote a range of activation and branding activities in Birmingham and we are really excited to see the Mr Vegas brand in full display.”
Tomasz Chadwick, WBA head of commercial, added: “Mr Vegas is a new and exciting brand, and we are delighted that they have chosen to sponsor the club.
“They are an ambitious company, and we very much look forward to a positive partnership which I am sure will be beneficial to both parties.”
STS pens front-of-shirt sponsorship with volleyball champions
STS will sponsor three-time volleyball Champions League winners Grupa Azoty ZAKSA Kędzierzyn-Koźle.
The three-year deal will see the bookmaker on the front of the team’s shirt and LED banners across the stadium. STS will also offer bonuses and odd boosts on Kędzierzyn matches.
Paweł Rabantek, chief marketing officer at STS, said: “Our contract with the current European champions is a decision based on our experience and aspirations. It is also the next stage of our successful and widely implemented strategy of supporting domestic sport.
“We are playing together with champions – ZAKSA is another championship club after Raków Częstochowa and hockey and football players GKS Katowice, with whom we are establishing cooperation this year. This is only natural for STS as the undisputed market leader in bookmaking in Poland,” he added.
Evoplay launches random prize drops
Evoplay has launched random prize drops among its portfolio of slot games to provide a new suite of jackpot prizes.
The supplier will offer local campaigns to operators in an attempt to best match their brand identity and objectives.
Ivan Kravchuk, CEO at Evoplay, said: “Embodying the thrill of the igaming experience, our Random Prize Drops adds even more opportunities for players to be rewarded and entices them to their favourite Evoplay slot.
“These network promotions have improved key performance metrics for our partners, and we’re delighted to share our latest campaign to enhance profitability.”
Pixiu Gaming creates accessible casino game
Pixiu Gaming has created an accessible casino game for customers with physical disabilities.
The game will launch midway through 2024 with a Canadian lottery operator and will provide functionalities and interfaces for impaired players.
Edgar Hernández, product specialist at Pixiu Gaming, said: “This is a really important project for Pixiu; our company culture is built on the desire to be a catalyst for meaningful change and with our first accessible game we are doing just that.
“The provincial lottery operator that we are developing the game with is a global driving force in the accessibility and improving the rights of people with disabilities, so it’s great to come together on this project. The first title will be a fully-featured slot open to all players, irrelevant of their physical limitations, a genuine step-change in the igaming industry’s ability to reach a wider audience.”
PlayUZU enters Argentinian market
PlayUZU has been granted a licence to operate in Buenos Aires City.
The move will see PlayUZU team up with local land-based operator BuenosAiresSlots as its local licensing partner.
Helena Rico, head of marketing at PlayUZU said: “This marks an important milestone for our company, and we are excited to expand our business into a new market. We are grateful for the hard work and dedication of our teams, and we are looking forward to providing our services to the people of Buenos Aires.”
Sergio Revilla of BuenosAiresSlots added: “We were cautious when it came to choosing an online partner, but we knew we had found the right one when we started looking at PlayUZU. It’s backed by SkillOnNet, which is one of the biggest online casino software providers globally, whose name is synonymous with quality.”
Booming Games secures Danish licence
Booming Games has been granted a Danish licence to offer its content in the Nordic market.
Booming Games will now be able to offer its portfolio of games to licensed gambling operators in Denmark.
Frederik Niehusen, chief commercial officer at Booming Games, said: “We are excited about attaining essential certifications in Denmark, enabling us to broaden our footprint in the rapidly expanding Danish market.
“This accomplishment empowers us to leverage our current capabilities and enhance our product lineup to cater to the changing demands of our customers.”