This week in B2B news (21 July)

Crypto Bet Sports goes live

CBS Global has launched a new crypto-focused sportsbook and online casino named Crypto Bet Sports.

The Curaçao-licensed firm will use SoftGamings platform to power its operations and will provide slots, live casino table games, sports betting and esports betting to its customers.

The operator has also partnered with BetRadar to provide its sportsbook while it has onboarded content from the likes of Yggdrasil, Playtech and Pragmatic Play.

James Dowd, Crypto Bet Sports CEO, said: “At Crypto Bet Sports, we believe in the fusion of cutting-edge technology and sports entertainment.

“By harnessing the power of blockchain and cryptocurrencies, we invite sports fans, casino lovers and crypto enthusiasts to join us on this exciting journey as we redefine the way we engage with our favourite teams, slots and casino games“.

Boom Entertainment secures deal in New Jersey

Boom Entertainment has launched in New Jersey.

The move will see two games made available immediately and a third later this year through Boom’s existing partnership with Rush Street Interactive’s BetRivers brand.

Phil Welty, Boom’s general manager of casino content, hailed the partnership with Rush Street Interactive and praised Boom’s “innovative” game design.

Welty said: “We’re very excited to bring our innovative, mobile-designed online casino games to BetRivers in the state that started it all. Rush Street Interactive has been a fantastic partner for us. They’ve fully supported our vision to innovate gameplay while providing an intuitive user experience.

“These aren’t the same old games you’ve seen in casinos for the last twenty years. We’ve designed these games from the ground up to fully maximise the capabilities of the current generation of smart devices and to bring a fresh, fun casino gaming experience to today’s players,” Welty added.

Richard Schwartz, RSI CEO, added: “We’ve been very pleased with the success of Boom’s games at BetRivers in other states. They’ve designed innovative games that match the preferences players tell us they want and will differentiate the BetRivers brand even more in the robust and very competitive New Jersey market.”

BetMakers at the races with Penn National deal

BetMakers has added racing content from Hollywood Casino at Penn National Race Course which is now available on racing platform MonmouthBets.

The deal will allow fixed-odds betting through an exclusive licence and further PENN Entertainment racetracks will be added in the coming months.

Chris McErlean, PENN Entertainment VP for racing, said: “We are very happy to work with BetMakers to offer New Jersey’s racing fans an opportunity to bet fixed-odds on Hollywood Casino at Penn National Race Course.

“We are interested in the reaction to our product in the New Jersey fixed-odds wagering marketplace and hope that it will provide positive returns for not only Penn National but the wider racing industry.”

Jake Henson, BetMakers CEO, added: “We are delighted to make Penn National’s excellent racing available to fixed-odds bettors in New Jersey.

“In addition to conducting some of the highest quality racing in the United States, Penn National’s availability for fixed-odds betting helps further expand New Jersey’s fixed-odds betting content schedule.”

Swedish Gambling Authority awards Lady Luck Games with licence

Lady Luck Games has been granted a Swedish B2B licence.

The Swedish Gambling Authority’s decision is a sign of Lady Luck Games’ commitment to providing responsible gaming to the Swedish market, according to its CEO Mads Jørgensen.

Jørgensen said: “We are thrilled to receive our Swedish gambling licence, enabling us to bring our innovative and immersive casino games to the Swedish market. This licence is a testament to our dedication to compliance, responsible gaming and delivering top-notch entertainment experiences to our valued players.”

Lady Luck Games CCO Julian Borg-Barthet added: “We look forward to serving our customers in Sweden and extending our warmest welcome to all players who are fans of Lady Luck Games.

“Our Swedish gambling licence opens up new opportunities for growth and allows us to deliver exceptional entertainment to a wider audience. We are dedicated to continuously enhancing our games and providing innovative experiences that captivate and thrill our players.”

Pariplay partners with Eyas Gaming as it seeks Latam growth

Pariplay has penned a partnership with Eyas Gaming in an attempt to grow in the Brazilian market.

Pariplay’s deal with the German-based operator is its next step in boosting its presence in Latin America having recently acquired licences in Argentina and Panama.

Andrew Maclean, VP of sales at Pariplay, said: “We’re thrilled to be partnering with Eyas Gaming, an operator in the industry with plenty of potential and many exciting plans in the pipeline.

“The particular focus on Brazil and Latin America is important to us at Pariplay, as we seek to expand and strengthen our foothold in the region. We look forward to a successful future working alongside Eyas Gaming.”

Jack Anthony, head of product at Eyas Gaming, added: “Pariplay has an extremely extensive offering of games, so we’re excited to be welcoming them to Eyas Gaming – we’re hitting the ground running with a massive selection for players to choose from.”

Pragmatic Play launches dice slot games in Belgium

Pragmatic Play’s dice slots casino games are now available in Belgium.

The supplier’s deal with Peppermill Casino, one of Belgium’s newest online casinos, comes on the back of deals with Betara (Peru), win2day (Austria) and several others in regulated markets.

Irina Cornides, chief operating officer at Pragmatic Play, said: “Our dice slots combine the excitement of standard slot games with the potential to land additional winning combinations for increased wins. 

“We’re thrilled to expand our partnership with Peppermill Casino by bringing Pragmatic Play’s highly entertaining selection of dice slots to players in Belgium.”

Anthony Rus, general director at Peppermill Casino, added: “It goes without saying that Pragmatic Play is one of the world’s most prominent providers, with a portfolio stacked with instantly recognisable games.

“We’re keen to introduce its range of dice slots to Peppermill Casino – our players have routinely embraced these titles and Pragmatic Play’s are an extremely exciting addition.”

STS at the double with Polish club sponsorships

STS has become the official sponsor and bookmaker of Polish clubs Korona Kielce and GKS Katowice.

The one-year sponsorship deal with Korona Kielce will last until the conclusion of the 2023-24 season, with the operator having previously sponsored the club between 2016 and 2020.

The agreement with GKS Katowice will also last one season but with an option for a further 12 months and will see the bookmaker sponsor the women’s football team, ice hockey side, volleyball team and the men’s football team in the top division.

The STS logo will appear on the front of the women’s football shirts during the autumn but move to the sleeve for spring.

It will stay on the sleeves for the ice hockey, men’s volleyball and men’s football shirt.