Leadstar Media secures licences in Michigan
Affiliate enters the Great Lake State with its two US flagship products, Sportsbooksonline.com and Unitedgamblers.com
Leadstar Media has secured a sports betting licence and internet gaming supplier licence in Michigan
The Stockholm-headquartered firm will enter the state with its two US flagship products, Sportsbooksonline.com and Unitedgamblers.com.
The move expands Leadstar’s reach in the US, with the group aiming to become the “leading affiliate marketing company” in the market.
Eskil Kvarnström, Leadstar Media CEO, said: “We are extremely excited about the opportunity to enter the Michigan market. This licence will allow us to provide even more value to our partners, and we are confident that this will be positive for our company.”
Kvarnström said that Michigan residents should be able to trust the recommendations of Leadstar and that his team is dedicated to sending only the right leads to its users.
He said: “Our team is dedicated to providing the best products for our visitors and in turn helping them to find the right operator.
“We have achieved this in other markets and are confident that we can replicate that success in Michigan as well.”