B90 Holdings appoints Mark Blandford as strategic adviser
Sportingbet founder and Gaming Realms non-executive director joins online sportsbook, casino and marketing gaming firm
Industry stalwart Mark Blandford has been appointed as a strategic adviser to B90 Holdings, a collection of companies focused on online marketing and operator of sports betting and casino brands Bet90 and Spinbookie.
Starting out in bricks-and-mortar bookmaking, Blandford was one of the key figures in the rise of online betting following the internet revolution.
He founded Sportingbet.com in 1998, floated it on AIM in 2001 and then oversaw the £485m sale of its assets split between William Hill and GVC Holdings in 2013.
More recently known for his Burlywood Capital investment portfolio, largely within the gaming industry, Blandford was appointed a non-executive director of Gaming Realms in October 2019. He also sits as chairman of the board at Gambling.com, Double Diamond Ltd and Condor Properties as well as board observer for FSB Technology.
Ronny Breivik, interim executive chairman of B90, said: “Mark has pioneered the development, financing and monetising of digital Pay2Play entertainment companies over the last 15 years, and having worked with him previously at Sportingbet, I am extremely pleased that he has invested in B90 and has now agreed to become a strategic adviser to the company.
“His experience, advice, market insight and knowledge, as well as his network of contacts, will be invaluable to us as we embark on the next phase of our growth.”
Blandford added: “B90 is determined to make more use of the opportunities afforded by its listing on the AIM market, particularly as it is one of the few stock market-listed online bookmakers and gaming companies on that market at present. I look forward to supporting Ronny and his team in identifying and monetising these opportunities.”
On 6 February, B90 provided its 2022 earnings guidance, noting an operating loss of €3m.