LeoVegas nets Inter Milan training kit sponsorship
Swedish operator expands partnership with Italian side as it secures front-of-shirt branding space on training and warm-up kits
LeoVegas has expanded its commercial relationship with Serie A giants Inter Milan with a front-of-shirt sponsorship deal for the team’s training and warm-up kit.
The expansion to the existing partnership after just six months will see LeoVegas’ news portal, LeoVegas.News, afforded prominent advertising space for Inter’s men’s and women’s teams across all major competitions.
The deal will run until the end of the 2024-25 season, and will also see LeoVegas branding featured at San Siro and the club’s training centre.
While Italy’s current regulations ban gambling sponsorship in sport, operators can use loopholes such as news or infotainment sites to advertise.
Niklas Lindahl, LeoVegas Group CMO, said, “We are thrilled to be partnering with Inter Milan and to be taking our brands to their huge, global fan base.
“One of our strategies at LeoVegas Group is to accelerate brand visibility in sports betting, and joining forces with Inter ensures that we’re on track to spread the greatest igaming experience globally,” he added.
Alessandro Antonello, Inter Milan CEO, commented: “We are delighted to be able to announce this upgrade of the partnership between Inter and LeoVegas.News after just six months. The first part of the season was very successful and this new agreement bears witness to the value of our partnership.”