Esports Entertainment Group secures CS:GO sponsorship
Esports-first operator inks tournament agreement with major organisers Beyond the Summit
Esports Entertainment Group (EEG) has expanded its sponsorship portfolio after putting pen to paper on an agreement with Beyond the Summit (BTS).
EEG’s VIE.bet brand will become the official gambling sponsor of BTS’ upcoming Counter-Strike: Global Offensive (CS:GO) tournament.
The tournament will run online from 14 May until 30 May and will be broadcast in both English and Portuguese.
Under the remit of the partnership, VIE will offer live odds and specials throughout the event and will aim to tap into North and South American CS:GO fan markets.
BTS’s previous CS:GO tournament, CS_Summit007, generated a peak concurrent viewership of 236,000 and 6.4 million unique viewers on the Twitch platform.
Bux Syed, VIE director, said: “The summit, produced by BTS, has always been an event that is exciting and entertaining across all esports communities.
“Whether its CS:GO, Dota 2 or Smash Bros, the uniqueness of this event catches viewers from all over the world. My team and I are very excited to partner with BTS for this event,” he added.