STS migrates UK product to proprietary platform

Polish bookmaker STS has gone live on its own UK licence and platform, ten months after it initially launched as a white-label brand.

The STSbet.co.uk product was launched in the UK in February on a BetConstruct platform but has now been migrated following UKGC licensure.

A company spokesperson said it was a “complex procedure”, but the firm was well prepared for operating on its own technology, having been live in the UK for almost a year.

The firm’s core business model is to appeal to the approximately two million Poles living in the UK.

“When they were in high school, all these people were betting with STS and they still have a close relationship with Poland,” STS CEO Mateusz Juroszek told EGR.

When asked for an update on progress since launch, an STS spokesperson said revenues were “constantly growing”.

“We are increasing the number of new players and our goal is to further strengthen our presence outside the domestic market,” the spokesperson said.

In April, STS opened a new office in Malta to support its European expansion, with a focus on Germany and Norway as well as the UK.