GVC completes Foxy Bingo platform migration
Operator gains full control of the Foxy Bingo front-end from Dragonfish as Cheeky Bingo is migrated at the same time
GVC Holdings has completed the migration of Foxy Bingo onto the operator’s proprietary technology platform.
The migration from 888’s Dragonfish platform means GVC now has full control of the customer-facing front-end of the Foxy Bingo website.
Foxy Bingo customers will now play on GVC’s purpose-built GVC Bingo client, which was developed following consultation with players.
GVC’s portfolio of in-house and third-party supplied games will also be made available on Foxy Bingo for the first time. Foxy sister brand, Cheeky Bingo, was migrated at the same time.
Jon Bowden, GVC’s head of Foxy brands, said: “This is a landmark moment for Foxy Bingo.
“The migration onto our proprietary platform allows our marketing, operations, CRM and VIP teams to build an experience fit for our players across everything we do.
“We are now able to talk to our players through segmented communications, ensuring we’re speaking to the right players at the right time.
“From a product perspective, our new bingo client has been built on robust player feedback and a wealth of expertise, creating a best in market bingo experience.
We are also confident our players will love the new premium gaming content that we can now offer,” he added.
GVC restructured its Foxy bingo division as part of an effort to reduce overlap between with the Gala Bingo businesses in September.