888 adds 'lower cost' payments solution
Operator partners with Jens Bader’s MuchBetter payments start-up
888 has added a new payments option for its players via a partnership with MuchBetter, the payments start-up launched last year by Jens Bader and Israel Rosenthal.
The two founders pledged at the time to “break the payments monopoly” by charging operators on a net-deposit basis every month according to the monetary value of each player, rather than by transaction.
According to a press release, 888 chose MuchBetter to “bolster the payment options available to players, lower transaction costs and provide a smooth mobile integration and user experience”.
MuchBetter co-founder Jens Bader added: “888.com is a household name and one of the most advanced gaming operators in terms of its adoption of new technology,”
“Our commercial model in gaming stands poles apart from the rest of the payments industry and it’s why it continues to resonate with operators like 888.
“It provides commercial advantages for every type of player, from the recreational end of the spectrum right up to VIP players.”
The provider has existing partnerships in place with several operators including Pinnacle and iGamingCloud.
888 also recently announced a new partnership to streamline its billings with new software deployment.