ComeOn adds DFS to product portfolio
Nordic-facing operator joins Betsson and Paf with Scout Gaming partnership
Cherry Group’s online gaming arm ComeOn has announced plans to launch a DFS product, following a new white label agreement with DFS provider Scout Gaming.
The operator will integrate the Scout product into its platform in the first half of Q2, and “well in time for the upcoming World Cup-tournament”.
The produft will initially be a free-to-play version, with the target to integrate payment solutions for real money gambling “at a later stage
“We strive to always be at pole position with our product offering,” said ComeOn Heidi Skogster .
“Scout Gaming’s DFS platform is well aligned with that ambition and will be a great complement to ComeOn’s existing sports offering.”
Scout Gaming liquidity network includes or intends to include, Betsson, Bethard, Nordic Leisure, Gofantasy, Fanteam and PAF.
“The fact that ComeOn, a leading well-recognized and innovative player, chooses to integrate Scout Gaming’s product is a receipt that our product and DFS vertical will continue its establishment in Europe,” said Scout Gaming CEO Andreas Ternström.
DFS has yet to really take off in Europe, despite several gambling firms integrating DFS offerings, with some arguing it is too complex compared to single game sports betting.