LeoVegas enters global partnership with Serie A giants Inter Milan
Malta-headquartered operator to become regional betting partner of Inter in Europe and Americas
LeoVegas Group has entered into a global partnership with Italian Serie A football club and three-time European Cup/Champions League winners FC Internazionale Milan through its LeoVegas.News brand.
As the deal is focused on the LeoVegas.News brand rather than the LeoVegas gambling operation, the partnership meets the criteria for Italy’s strict rules on gambling-related marketing.
Under the three-year deal, LeoVegas will become regional betting partner of Inter in Europe and the Americas. The partnership is seen as a key part in strengthening the group’s offering and visibility in sports betting across the globe.
LeoVegas.News branding will appear on pitchside LED advertising boards at Inter’s iconic San Siro home, as well as on surfaces at the club’s Suning Training Centre facility. LeoVegas customers will also have access to exclusive digital content and opportunities to participate in co-branded activities such as competitions.
LeoVegas Group CEO Gustaf Hagman said of the deal: “We are thrilled to announce this partnership with Inter Milan, and it is an important step in our strategy to accelerate global brand visibility in sports betting. I look forward to offering LeoVegas customers worldwide ‘Nerazzurri’ insights. We are proud to be partnering with such an iconic club.”
Inter Milan’s chief revenue officer Luca Danovaro added: “Offering exclusive and high-quality content to our international fan base is one of the cornerstones of the growth strategy to increasingly become a global entertainment company, and we are happy to have found the same attention and desire for growth in this area with LeoVegas.”
Inter has about 48 million followers on social media platforms and Serie A is broadcast to over 200 countries across the globe.
Earlier in the month LeoVegas entered into a partnership with English Premier League Champions Manchester City.