PlayOJO rolls out new global ad campaign
Two 30-second adverts featuring ‘Madame OJO’ to hit UK TV screens and digital channels ahead of launch in Spain
PlayOJO has launched a new global advertising campaign, its first since refreshing its brand, with the casino and bingo operator encouraging customers to “feel the fun”.
The campaign centres around ‘Madame OJO’, a larger-than-life character who, the SkillOnNet-owned brand says, “embodies the positive OJO feeling that players experience” when on the site.
PLayOJO has released two TV adverts, each 30 seconds long, with one promoting the firm’s casino site and the other its bingo offering.
The bingo advert shows a woman in bed on a tablet while her partner polishes a golf ball with a toothbrush before Madame OJO jumps in with her and the two share a high five.
The casino advert shows a man waiting to go out. He fires up the website on his phone and Madame OJO joins him by the front door as he plays.
Both marketing shorts, which were created by London-based creative agency McCann Demand, end with the strapline: “Get that OJO feeling.”
The SkillOnNet subsidiary is aiming to drive awareness of both products and their accompanying special offers.
Peter Bennett, global head of brand for PlayOJO, said: “PlayOJO is a place where players come to have fun, be entertained and hopefully win some money.
“We want PlayOJO to become the brand famous for making the player experience as fun as possible.
“We are really excited about the new creative platform and look forward to rolling it out across the markets and updating it on a regular basis to keep our messaging fresh.”
The adverts will run on TV and digital channels in the UK and is to be rolled out to other markets where PlayOJO is present, Spain being the next.
The global campaign is the latest since the ASA forced the firm to pull two of its adverts in May for promoting its “hot or cold” feature.