8Xbet becomes official Asian betting partner of Manchester City

Asia-facing 8Xbet has inked a deal with Manchester City which will see the brand become the Premier League champions’ official betting partner in the region.

The multi-faceted deal will see the operator take advantage of LED marketing at the Etihad Stadium and regional digital platforms as well as asset access to produce exclusive content for its Asian audience.

8Xbet holds a Curaçao licence and is able to operate in the UK via a white label agreement with Isle of Man-based TGP Europe.

TGP Europe facilitates similar white label agreements for the likes of Sportsbet.io, Stake.com and Fun88, all of which are front-of-shirt sponsors for Premier League sides.

Ryan Li, 8Xbet founder, said: “It is a huge honour to partner with Manchester City. As Premier League champions in four of the last five seasons, City have a huge following in Asia, and we are excited to work together to bring exclusive content to fans in the region.”

Tom Boyle, VP of global partnerships marketing and operations at City Football Group added: “We are delighted to welcome 8Xbet as a regional partner. 8Xbet shares our commitment to entertaining and providing great experiences to customers and fans alike.”