Mecca Bingo nets Britain’s Got Talent sponsorship
Rank Group brand unveils activation plans for partnership as TV show returns for its 15th season
Mecca Bingo has put pen to paper on an agreement to become the official bingo partner of the new series of Britain’s Got Talent (BGT).
The partnership will start on 4 April and will see Mecca Bingo launch a series of activations.
Firstly, Mecca Bingo will host its own talent show in its venues in the shape of Mecca Bingo’s Got Talent starting from 11 April for fans and customers.
The shows will run for six weeks, with a grand final pencilled in for 21 May at Mecca Bingo Luton.
Prizes on offer include BGT final tickets, cash and introductions to talent agents.
Mecca Bingo will also release a range of BGT-themed games, as well as an exclusive BGT bingo room online.
These games include a free-to-play Judges Jackpot: The Auditions and Judges Jackpot: The Finals.
The titles will feature the iconic judges’ panel table, and players will be in with a chance to win tickets to the BGT live shows.
Elsewhere, Mecca TV will host BGT-themed content featuring past acts, while Mecca venues will run BGT-themed games as part of the sponsorship.
Sam Fay, Mecca Bingo head of strategic planning, said: “We are big fans of Britain’s Got Talent here at Mecca, so to become the official bingo partner and bring two entertainment brands together just made sense.
“We can’t wait to see what talent Britain has come spring, and to have the chance to host our very own ‘Mecca Bingo’s Got Talent’ in club and online is the icing on the cake.”