Everton adds i8.BET as Asian betting partner
Premier League stalwarts agree deal with regional operator to expand gambling sponsorship stable
Asia-facing operator i8.BET has put pen to paper on a sponsorship agreement with Premier League outfit Everton.
Under the remit of the agreement, i8.BET will become the Toffee’s official betting partner in Asia.
The operator will be afforded the use of Everton’s name and brand throughout its marketing efforts in Asia, where it offers it services in several territories.
I8.BET will also be able to access imagery of the Everton squad for use across its marketing activity.
Additionally, i8.BET branding will be visible on matchdays at Goodison Park and across the club’s Asia-facing online platforms.
Darren Wang, i8.BET CMO, said: “We are excited to exclusively partner with such an iconic Premier League team as Everton Football Club.
“[It is] a partnership that will see us working with the club on a number of exciting and innovative initiatives and promotions in key brand territories in support of our ongoing brand expansion and trust building efforts,” he added.
After adding i8.BET to its commercial portfolio, Everton now hold relationships with several gambling and gaming firms, including Parimatch and Fanatics.