Premier Bet and AS Monaco announce partnership
Africa-based igaming firm and Ligue 1 club announce two-season collaboration as both eye rapid African growth
Ligue 1 side AS Monaco announced on Tuesday that they have signed a two-season partnership with leading African igaming brand, Premier Bet.
The deal sees Premier Bet, who operates in 18 African countries, become AS Monaco’s first official regional partner.
The Monegasque club have become the latest club in Premier Bet’s partnership portfolio, having recently teamed up with Italian giants AC Milan and two-time European Cup winners Benfica.
It signals the first time that AS Monaco have partnered with an African online gambling brand and is reminiscent of the club’s history with African players, having brought 1995 Ballon d’Or winner George Weah to European football in 1988.
The collaboration kicks off a multimedia, multimarket advertising campaign and will see Premier Bet benefit through exposure via virtual LED boards during all of AS Monaco’s Ligue 1 matches. The deal will also bring African fans the chance to win prizes and “money can’t buy experiences” and will also give Premier Bet access to unique content from the club.
Premier Bet CEO, Martin Nieri, said of the deal: “AS Monaco are synonymous with innovation and developing footballing talent, particularly in French speaking countries across Africa. Their success on the pitch is matched by their innovation off it, as they set themselves up to become a digital pioneer in the same way we are doing at Premierbet.com. As Premier Bet looks to strengthen its position in key markets such as Senegal and Cameroon, we intend for this unique partnership to help create brand fame and cut-through, as well as providing their millions of African-based fans with new and exciting ways to experience Premier Bet.”
The vice president and CEO of AS Monaco, Oleg Petrov, added: “AS Monaco is proud to continue its development on a global scale. This new international partnership shows that the Club is attractive beyond its borders. Collaborating with Premier Bet is proof that we want to reach new territories. Africa is a real footballing land and we look forward to developing the Club’s presence there through this partnership. Premier Bet’s ambition to be a major player in igaming is in line with our desire to be at the forefront of the game