Betway reveals new cinematic ad campaign for German betting market

Betway has unveiled a new cinematic sports betting advertising campaign for the German market.

The new short is titled ‘Evolution of Instinct’ and takes viewers on a journey through time, asking who they would prefer to put their money on in a dramatic series of age-old battles.

The advert begins with a neanderthal taking on a sabre-toothed tiger before further depictions of a gladiator duel in a coliseum and two kings in a medieval sword fight.

The final scene showcases two women’s football teams in the tunnel before a match. The full advert went live this week.

Munich-based David+Martin came up with the creative in its first work for Betway after winning a competitive pitch for the betting operator’s ad business.

The clip was produced in collaboration with Berlin-based BWGTBLD and was directed by Swedish film maker Philippe Tempelman.

David Stephan, founder and creative director at David+Martin, said: “It was vital for us to come up with a new idea and to set an exclamation mark because the monotony in the betting category has bored us.

“Therefore, we are delighted to have found BWGTBLD as our production partner. They understood our vision straight away and they got involved with a lot of passion.

“Thanks to the trust we received from Betway, we were able to create this extraordinary clip,” he added.

The concept for the clip is reminiscent of a new advertising campaign launched by French operator Betclic for the Polish market.