Betway onboards GiG Comply tech

Gaming Innovation Group (GiG) has put pen to paper on an agreement to supply online operator Betway with its marketing compliance tool, GiG Comply.

Betway will tap into the GiG Comply tool which will allow the operator to set bespoke criteria and parameters to scan and check affiliate web pages.

The Comply tool scans thousands of web pages in search of igaming ‘code red’ words, links and regulatory requirements, to help Betway remain proactive and compliant in its marketing efforts.

GiG Comply can also be tailored to cover market-specific legislation and marketing regulations to allow Betway to ensure affiliates are aligned with the operator’s marketing guidelines.

Jonas Warrer, GiG chief marketing officer, said: “It’s great to see an industry leader such as Betway place trust in our compliance software to help them ensure that they continue to create a safer, responsible gaming environment for their end users.

“We look forward to working with our new partner in helping to strengthen their marketing compliance efforts with GiG Comply.”

Paul Adkins, Betway marketing and operations director, added: “Responsibility is at the heart of everything we do at Betway. We’re delighted to partner with GiG and use their innovative compliance solution for our marketing messages.”