MansionBet renews sponsorship deal with Bristol City
Bristol Sport teams including Bristol Bears Rugby Club to be included in the partnership for the 2021/22 season
MansionBet has renewed its sponsorship partnership with Championship club Bristol City.
The MansionBet logo will appear on the Robins’ home, away and third kits for a second successive year.
The logo will not appear on the youth team kits due to Bristol City’s commitment to responsible gambling.
It’s a deal that will extend to all of Bristol Sport teams, including the Bristol Bears Rugby Club, Bristol Flyers Basketball, Bristol City Women’s Football and Bristol Bears Women.
Bristol Sport is based at the club’s Ashton Gate stadium, and oversees the business, commercial and operational interests of all its affiliated teams.
Dana Bocker, head of integrated marketing at Mansion, said: “It’s been an eventful first season with Bristol City and I’m delighted that we are continuing our partnership with the club and support of the English Championship.
“Our first localised Bristol campaign last year, featuring stand out creative, resulted in strong brand awareness and positive fan engagement,” she added.
“We’re looking forward to getting back into the stadium for the 2021-22 season and connecting with fans on a more personal level, showing our support for both the club and its loyal supporters through a number of exciting initiatives.”
A tongue-in-cheek MansionBet campaign went viral last year with its ‘One Team in Bristol’ tagline, which brought smiles to the faces of Robins fans as it was viewed as a dig towards neighbours and arch rivals Bristol Rovers.