Dafabet and Palmeiras link up in new sponsorship deal

Dafabet will become the first-ever sports betting partner of Brazilian football club Palmeiras after securing a new sponsorship deal with the Sao Paulo-based team.

Under the terms of the agreement, Dafabet branding will be visible across the physical and the digital media of the club nicknamed ‘Verdão‘, or The Big Green, in its English translation.

The plan is to include the Dafabet name on LED advertising panels at the club’s Allianz Parque stadium and on static signs at the Palmeiras football academy.

There will also be coverage allocated to social networks, TV Palmeiras Plus and on the club’s official website.

Other activities have also been planned with the supporters of the club who will net advantages from the partnership such as exclusive promotions and bonuses.

Kasper Trier, executive director of Dafabet for Brazil & Latam, said: “This partnership between the biggest champion in Brazil and former Copa Libertadores winners, with one of the biggest online betting companies in the world is just the beginning of a great story written together.”

“We are proud that Palmeiras has chosen Dafabet to join the Palmeiras family as their first choice of betting partner. Dafabet hopes to serve Palmeiras fans with the best quotes, the best service and exclusive promotions,” he added.

Palmeiras have a rich history and were crowned South American champions after winning the Copa Libertadores in 1999 under the guidance of Brazilian World Cup winning manager Luiz Felipe Scolari.

Last year they added to their honours list by lifting the Copa Do Brasil, the Brazilian equivalent of the FA Cup.