UK Tote Group seals long-term Racing Post partnership
New media deal will see the pool betting operator relaunch its Tote Ten to Follow game
The UK Tote Group has agreed a new long-term media partnership with Racing Post.
Racing Post will provide the recently-rebranded firm with content services across print and digital platforms while supplying the pool betting operator with UK and Irish racing commentary.
The headline feature of the partnership is the launch of the new Tote Ten to Follow game, which returns for the 2019/20 National Hunt season following a five-year absence.
Players can take part through Racing Post and Tote digital channels for a chance to win £250,000 in prizes before the game goes live in November.
Racing Post commercial director Sam Houlding said: “We expect the game will be as popular as ever, particularly given its modernisation to the digital age.”
The UK Tote Group completed its 100% acquisition of the UK Tote from Betfred in October.
UK Tote Group MD Mark Kemp said: “We are excited to be working with the Racing Post again as we bring back Tote Ten to Follow in a modern digital format with the new Tote brand.
“The extensive reach and depth of coverage in the Racing Post will ensure racing fans have all the information they need to pick their stables over the next few weeks.
“We are also delighted to be working with the Racing Post team, to support increasing the long-term visibility and relevance of the new Tote as we develop the product and proposition for racing and betting fans in the months and years ahead,” he added.