MoPlay promotes German launch with Hertha Berlin deal

Addison Global betting brand MoPlay has secured a multi-year partnership with Hertha Berlin to promote the brand’s launch in the German market.

The “long-term” deal makes MoPlay the official sports betting partner of the German top-flight club after MoPlay.de went live this week.

To accompany the launch, MoPlay unveiled a promotional YouTube video in which Hertha BSC players are pranked by an actor pretending to be a MoPlay employee.

“Securing a sponsorship in the Bundesliga to coincide with our launch into the German market, is another true statement of intent for the MoPlay brand,” said Addison Global CEO Juergen Reutter.

“We’re thrilled to be partnering with Hertha BSC, a club steeped in history and tradition, but also a forward-thinking organisation whose ambition on and off the pitch matches our own.

“Since our first meeting with Hertha’s representatives, we’ve been hugely impressed by what we have seen from not only the club, but the city of Berlin.

“We feel a genuine synergy with Hertha BSC – our objectives are fully aligned in terms of global expansion and offering enhanced experiences for a new generation of fans,” he added.

MoPlay has already partnered with Premier League duo Manchester United and Watford and Reutter spoke to EGR Intel in September about the importance of UK brand exposure.