Raketech undergoes corporate rebrand
Affiliate company launches Raketech 2.0 brand identity, including ‘Guider’ logo and new website
Raketech has unveiled its new logo as part of an ongoing rebranding exercise.
The affiliate company has launched a new brand identity, dubbed Raketech 2.0, which includes a switch in logos and changes to its website.
The new logo is called the ‘Guider’, and is supposed to represent what Raketech stands for by combining a magnifying glass to represent expertise in delivering information and a target to symbolise how the firm analyses data to reach its goals.
The new Raketech logo
Raketech CEO Michael Holmberg said the changes have been made to “reflect the brand’s image as a responsible supplier of high-quality content that guides people to make informed decisions”.
“The Raketech 2.0 brand launch comes at the perfect time in our company lifecycle and will better align our brand to represent our mission and vision,” said Holmberg.
“Over the past year, we have grown our workforce to more than 100 employees, strengthened our business with acquisitions, entered into exciting new verticals and won industry awards.
“Raketech’s new brand identity reflects where we are today and will guide us into the future.”
The firm’s recent recruitment drive has included the appointment of Scott Collins as corporate responsibility manager. Collins previously worked for PokerStars as PR manager.