Bwin signs Inter Milan sponsorship deal
GVC-owned sportsbook adds Italian giants to portfolio of European football partners
Bwin has signed a three-year sponsorship deal with Italian giants Inter Milan.
The partnership will see the GVC-owned sportsbook provide live in-play odds on the LED perimeter boards at the club’s San Siro stadium on matchdays.
Bwin will also share odds, statistics and match information across the Serie A club’s digital and mobile channels.
The agreement expands bwin’s portfolio of international sponsorships which already includes European clubs such as Borussia Dortmund, Atletico Madrid, Valencia, Sevilla and Villarreal.
Moreno Marasco of bwin’s Italia board of directors said: “We are proud to announce this partnership with FC Inter.
“Bwin has historically always supported and sponsored those clubs that compete at the pinnacle of international football.
“We consider it a privilege to have been chosen by Inter as their first partner in [the betting] product category.”
The deal mirrors Snaitech’s recent sponsorship of rivals AC Milan.