Kindred bolsters UK presence with new sponsorship deals
Group’s Unibet brand announces new partnerships with Aston Villa FC and Warwickshire Cricket Club
Kindred Group has announced new sponsorship deals with Aston Villa FC and Warwickshire County Cricket Club as the operator looks to strengthen its position in the UK market.
The firm’s partnership with Aston Villa will see its Unibet brand sponsor the club’s home and away shirts for the 2017-18 campaign, while the logo will also adorn the front of the club’s Ladies’ team shirts.
Sam Mead, head of marketing UK for Unibet, said: “Unibet and Aston Villa are two of the biggest names in our respective fields with a rich heritage; Unibet genuinely understands football fans and, working together with Aston Villa, will be ensuring we enhance the enjoyment of their fans in all aspects of the beautiful game.
“We look forward to supporting Villa fans and the Birmingham area with unique content and special betting opportunities.”
Delighted to announce we are now the proud principal partner of @AVFCOfficial for the 2017/18 season! #AVFC #PartOfThePride
pic.twitter.com/41dgDuMqOE
— Unibet (@unibet) July 1, 2017
Meanwhile, Kindred’s Unibet brand has also signed a two-year commercial agreement to become Warwickshire County Cricket Club’s first official betting partner.
As part of the deal, Unibet will obtain a brand presence and provide responsible betting opportunities at Edgbaston for all Birmingham Bears home games in the NatWest T20 Blast as well as on international match days.
Unibet partnership with Warwickshire CCC unveiled by Bears and England star Chris Woakes, Ed Nicholson, Head of Unibet Sponsorship, and Gareth Roberts, Commercial Director for Warwickshire
Its branding will also appear on the collar of all Birmingham Bears playing shirts and on perimeter branding within the Edgbaston stadium bowl.
Mead added: “We are passionate about cricket at Unibet, and Warwickshire CCC perfectly matches our friendly, passionate and expert brand values.
“Edgbaston is one of the most enjoyable grounds to watch cricket in this country and as official betting partner we look forward to providing Bears and England fans with a variety of exciting and innovative bet types on the many big matches they host.”