Coral backs revamped bingo site with new TV ad campaign
Operator launches latest TV adverts today featuring long-standing Coral ambassadors Carly Baker and Darren Farley
Coral today unveiled a new month-long TV advertising campaign to back the launch of its recently revamped bingo site.
The campaign, which was created in partnership with marketing agency Big ALâs Creative Emporium, includes two 30-second TV ads featuring long-standing brand ambassadors Carly Baker and Darren Farley.
The first advert, which sees Farley play the role of a bingo caller on a tour bus, was released today and will run for a four-week period to promote the new bingo site.
Coral Bingo has undergone a redesign across all channels â online, mobile and tablet â and features an increased variety of bingo games, 16 bingo rooms and more than 70 slots, games and scratch cards.
Carly Baker
Brand director Matt Prevost said Coralâs new bingo site would also aim to leverage the operatorâs multi-channel Coral Connect card which provides a single wallet for customers to place bets online, on mobile or in shop.
âWe are thrilled to be launching our new exciting Coral Bingo product, particularly with the opportunity to provide UK bingo customers with easy cash in/out via Coral Connect at any of our 1,850 shops nationwide,â Prevost said.
The launch of the new bingo site and advertising campaign follows confirmation earlier today that Gala Coral had agreed a deal with UK investment trust Caledonia Investments to sell its Gala Bingo retail division for £241m.