BetMGM debuts new star-studded advertising campaign as part of NFL season

BetMGM has unveiled a new broadbase TV advertising campaign featuring a pantheon of Hollywood stars and BetMGM brand ambassadors.

The “IT’S ON” campaign will make its debut on national TV across the US during the inaugural Thursday Night Football program, marking the debut of the new NFL season on Thursday September 8.

https://youtu.be/kOpfPwzfzRA

The campaign will follow an episodic format and was created and directed by Entourage, Ballers and executive producer Peter Berg.

The campaign was produced by advertising agency 72andSunny and overseen by staff working at the agencies New York office.

It features BetMGM brand ambassador Jamie Foxx, as well as other BetMGM figures including Kevin Garnett, Wayne Gretzky, Jalen Rose, Barry Sanders and BetMGM’s newest brand ambassador, High School Musical star Vanessa Hudgens.

New ads from “IT’S ON” will be released in the coming months, with the aim of showcasing BetMGM’s list of brand ambassadors.

Subsequent TV spots will feature Barry Sanders on a palatial Malibu estate playing pickleball while another spot takes viewers on the TV set with basketball star Jalen Rose and his barber.

BetMGM brand ambassador and NHL legend Wayne Gretzky will also feature in a skit which will see him join Edmonton Oilers star Connor McDavid’s on-ice practice session.

BetMGM VP of brand Raymond Doyle explained the ethos of the campaign and its social element.

“Each spot raises the stakes between competitive friends tapping into the social nature of BetMGM, blending the experiences of sports betting and entertainment,” Doyle said.

“We really wanted to show what makes sports betting so entertaining, and we looked to prestige ensemble TV for inspiration.

“‘IT’S ON’ is about tapping into your competitive side and being part of sports betting culture. It’s something you can talk about with friends and engage with in a more meaningful way,” he added.