US F2P sports prediction game nets $4m seed funding
Tally Technology hails oversubscribed investment drive buoyed by Acies Investments
US-based free-to-play (F2P) sports prediction platform supplier Tally Technology has confirmed an influx of $4m in oversubscribed seed funding from investors.
Tally was founded in 2018 by NFL Super Bowl championship-winning quarterback Russell Wilson as a prediction game for brands, professional sports teams, leagues, and media platforms seeking a turnkey fan engagement platform.
It serves as the primary fan engagement platform for a number of US sports teams including the Los Angeles Rams, Green Bay Packers, Buffalo Bills, Los Angeles Lakers, Atlanta Hawks, St Louis Blues, Edmonton Oilers, and Los Angeles Kings.
In addition, the platform is partnered with CONCACAF, as well as Brazilian football clubs Ceara and Atlético MG.
The platform aims to build a database of users as well as gathering data on users’ gaming, wagering, brand preferences, and consumer spending.
This round of seed financing was led by sports betting and igaming technology venture capital fund Acies Investments.
Tally has said it will use the additional investment received to invest in its data platform, expand its operations, and build out a wider variety of game types.
Discussing the Tally brand, CEO Brad Vetesse noted the platform’s ability to connect with users in a way which could augment sportsbook operators’ and teams’ existing marketing and sponsorships.
“Each year almost $50bn is spent globally on sports sponsorship with little way to measure the brands’ resonance, and no real accountability in its ability to build a sustainable, valuable relationship with fans,” Vetesse explained.
“Tally builds that critical bridge.”
The Tally Technology CEO continued: “By connecting brands directly to fans, we enhance engagement for some of the world’s most prestigious sports entities and brand sponsors, like AmBev, who can now leverage their first party data to build and own direct, one-to-one relationships with their beer consumers.
“We are thrilled to be partnering with Acies Investments who have great experience within sports technology and sports betting. They will be a major asset as we continue to grow and help our partners build stronger and more engaged audiences,” he added.