PointsBet unleashes full arsenal of Masters initiatives
Operator features array of in-play markets, boosters and tailored content around tournament
PointsBet is leaving no stone unturned for the 86th Masters, rolling out an array of betting markets and promotions as the online operator looks to fully leverage the biggest golf tournament of the year.
In-play betting, which has steadily grown in popularity in the US, represents a focal point of PointsBet’s Masters offering.
Throughout the four-day tournament, users will have the opportunity to make live wagers on outright markets, end-of-round leader and hole performance for key players. Other in-play markets available for betting include longest drive on par 5s and nearest to the pin on par 3s for featured groups.
The in-play offerings will be bolstered by a Masters Parlay Hub, which will include various props available to be integrated into parlays. Users will also be able to take advantage of a daily parlay booster.
PointsBet has also joined forces with Zire Golf on a content partnership around the tournament. Zire Golf, which creates humorous digital content for its 1.3 million Instagram followers, will be curating targeted content for PointsBet throughout the week.
“The Masters experience is so phenomenal, it might somehow be underrated,” said PointsBet senior editor Teddy Greenstein.
“And on the heels of a thrilling March Madness, we’re fired up to couple our unique betting insights with content from golf’s most influential social figures to enhance how sports fans and bettors experience the world’s best tournament.”
In addition to the Zire Golf partnership, PointsBet will continue to feature brand ambassador and golf influencer Paige Spiranac, who will create exclusive content throughout the weekend for sharing across social media channels.
“We are folding in a new layer to the viewing experience through our in-play betting capabilities and the major talent and social followings of Paige Spiranac and Zire Golf,” said PointsBet CMO Kyle Christensen.
“We are the home of in-play betting, and we will be there with you from the first tee shot to the final putt on Sunday.”