Rush Street Interactive launches ‘CityCasts’ to bolster sportsbook content

Rush Street Interactive (RSI) announced on September 15 that it is rolling out ‘CityCasts,’ a first-of-its-kind content initiative aimed at providing its BetRivers and PlaySugarHouse sportsbook clients with targeted, expert sports betting analysis. The localized audio and video podcast series, produced in concert with a host of prominent sports journalists and on-air personalities, debuted this month in Chicago, Detroit, Pittsburgh, and Philadelphia. CityCasts will soon be coming to New York, Denver, Washington, and Los Angeles as well.

“These CityCasts are locally focused, which is consistent with our strategy to offer our players hometown sportsbooks, and offer authentic and credible breakdowns specific to each host’s home market,” said RSI CEO Richard Schwartz.

CityCast episodes are produced locally five days a week, focusing on the games and betting lines of in-market teams. The goal is to provide viewers with breakdowns of the teams and games through a betting lens, including player matchups, relevant injury news, contextual insights and, crucially, moves in the betting markets and the forces behind them.

Hosts of the CityCasts are all well-known and credible sources of information in their markets: VSIN’s Danny Burke (Chicago), CBS Radio’s Dan Leach (Detroit), longtime sports journalist Tim Benz (Pittsburgh), and sports radio host Ryan Rothstein (Philadelphia).

“The hosts’ expert analysis will assist BetRivers and PlaySugarHouse bettors in making knowledgeable sports betting decisions,” said Schwartz. “Whether they’re experienced or brand new to the action.”

The podcast series is available in both audio and video formats and distributed across multiple platforms, including VSiN’s website, iHeart Media, Apple Podcasts, and Spotify, among others. Segments from the CityCasts will also be shared across BetRivers and PlaySugarHouse’s array of social and digital channels.