White Hat Gaming eyes US gains with new White Hat Studios division
Supplier’s new branch will go live in 2022 and provide European slots, jackpots and RNG table content to US operators
White Hat Gaming is set to increase its presence in the US market after creating a new casino content division called White Hat Studios.
The new business arm has been formed to provide some of Europe’s market-leading slots, jackpots and RNG table games in the US for the first time.
The provider’s new division is separate from White Hat Gaming’s player account management platform (PAM) business and is expected to offer hundreds of slots, jackpots, RNG table and instant-win titles.
White Hat Studios is scheduled to go live in the opening quarter of next year, with launches planned in Connecticut, Michigan, New Jersey, Pennsylvania and West Virginia.
The studio will be led by an experienced operations team that has worked at European companies including NetEnt and Novomatic.
Andy Whitworth, CCO at White Hat Gaming, said: “We are delighted at the incredibly positive and enthusiastic response from operators to this new venture.”
The creation of White Hat Studios follows on from the asset purchase agreement between White Hat Gaming and Blueprint Gaming, finalised just three weeks ago.
“We are moving at record pace and are excited to be able to offer content from one of Europe’s number one suppliers to the US market for the first time,” Whitworth added.
White Hat Gaming suffered a blow in the US market at the beginning of August when its B2B partner, Penn National Gaming, acquired theScore for $2bn before announcing its intention to bring its PAM software in-house.