Pixelbet signs up with GiG Comply
Malta-licensed esports betting firm gains access to affiliate marketing compliance screening tool in new agreement
Pixelbet has become the latest operator to sign up to Gaming Innovation Group’s GiG Comply affiliate marketing compliance screening service.
Under the terms of the agreement, Pixelbet will gain access to a tool which allows them to set up bespoke screening criteria based on the firm’s operational jurisdictions in order to remain compliant with local regulatory standards.
GiG Comply scans thousands of web pages for specific content, links and regulatory requirements each day.
Using the software, Pixelbet will be able to ensure its affiliate partners remain compliant with regulations, including the use of age-sensitive material and banned terms.
Pixelbet offers sports betting on a number of esports games including CS:GO, DOTA 2, League of Legends, Hearthstone, Overwatch, Starcraft and Heroes of the Storm.
It has attracted significant investment from fellow Malta-headquartered operator LeoVegas, which now owns a 35% stake in the business.
The firm is led by CEO Eirik Kristiansen and is licensed by the Malta Gaming Authority.
Speaking about the new partnership, Kristiansen said: “This strong product fits perfectly with our current and future business objectives, enabling us to further improve how we manage our affiliate compliance operations.
“This partnership will help Pixelbet ensure that our affiliates can continue offering high-quality experiences that are fully compliant with regional regulations and requirements,” Kristiansen added.