
Swedish regulator voices support for supplier licensing
SGA calls for gambling advertising to implement special moderation requirement to move in line with alcohol marketing


The Swedish Gambling Authority (SGA) has said it would support the introduction of gaming software licences for B2B suppliers.
Responding to the Swedish government’s Gaming Market Inquiry report, the SGA said this should not cover manufacturing and that a definition of what constitutes gaming software will still be required to facilitate this process.
In addition, the SGA has suggested an exemption to section three of the Swedish Gaming Act should be introduced, calling for gaming software licences to apply for a maximum of 10 years.
In tandem with calling for supplier licensing, the SGA has called for the introduction of a special moderation requirement for marketing for gambling as used in alcohol marketing.
“It is logical to have the same basic requirements for the marketing of games as on the marketing of alcohol based on the risks associated with the products are similar, which the inquiry also mentions,” the SGA wrote.
“An introduction of requirements on particular moderation would provide enhanced consumer protection at the same time for stakeholders, which is a relatively small constraint compared to that which applies today,” the regulator added.
The SGA has said it opposes the introduction of an SEK5,000 (£80) a week loss limit for all gambling taking place via ATMs, suggesting that a further investigation into the measures was required.
“Such an investigation should include more high-risk forms of gambling and the question of what an appropriate limit level for different forms of play is needed to be highlighted separately,” the SGA wrote.