FanDuel agrees RG-led American Gaming Association deal

FanDuel has become the first US mobile sportsbook operator to sign up to the American Gaming Association’s (AGA) new Have A Game Plan. Bet Responsibly. public service responsible gambling campaign.

As part of its role in the campaign, which begins in May, FanDuel and its league, team and media partners will work with the AGA to promote responsible gaming messaging across TV, radio, digital and in-venue media.

Through the campaign, the AGA aims to provide consumers with a state-by-state guide on where to find legal sports betting operators.

In addition, it aims to signpost the basics of responsible sports betting, and raise awareness on signs of problem gambling.

“As the mobile gaming industry leader in the US, we believe promoting responsible gaming behaviours is a core tenet of growing our business and the industry as a whole,” FanDuel CEO Matt King said.

“We are not only going to commit substantial FanDuel resources to promote Have a Game Plan, but we intend to build a consortium of partners throughout the sports and gaming business to scale this initiative and we encourage other operators to join us,” King added.

The AGA launched Have a Game Plan in 2019 to educate sports fans on the importance of responsible sports betting.

As the first sportsbook partner involved in the campaign, FanDuel joins NASCAR, the NHL, the PGA Tour, Monumental Sports and Entertainment and the Vegas Golden Knights as official campaign partners.

“FanDuel’s commitment to support and grow Have a Game Plan couldn’t come at a better time,” AGA president and CEO Bill Miller said.

“Responsibility to our customers has always been a pillar of AGA member operations.

“Extending this to meet the new realities of an expanded sports betting ecosystem is going to require full collaboration with everyone involved in it – gaming operators, media companies, and leagues and teams.

“We’re excited to have a partner like FanDuel to help extend this important initiative,” he added.