Nano Casino taps into GiG affiliate compliance tool
Finnplay-owned brand joins list of operators in installing affiliate monitoring service
Nano Casino has partnered with GiG to incorporate its GiG Comply marketing compliance tool onto the firm’s online casino site.
GiG Comply, an automated platform, allows operators to scan web pages for content including links and selected non-compliant terms.
Using a definable set of parameters, the tool analyses snapshots from affiliate marketing campaigns and provides operators with an at-a-glance look at which promotional content is being used in brand promotions by their affiliate partners.
The criteria, which are flexible, can be tailored to cover an operator’s market-specific requirements, allowing operators to weed out non-compliant affiliate marketing.
Nano Casino was sold to Finnplay in July 2020 by Global Gaming, prior to its multi-million-euro acquisition by fellow operator Enlabs.
“At Nano Casino we strive to ensure not only player satisfaction but also compliance with the different legislation applicable in each jurisdiction we operate in,” Nano Casino head of marketing Daniel Lilja said.
“We believe that our partnership with GiG will make us reach this goal much more efficiently and holistically,” he added.
Other operators currently utilising the GiG Comply tool include bet365, Betsson and LeoVegas.