Betting and Gaming Council urges bettors to set limits in new ad campaign
Trade body unveils new multimedia series of 20-second digital films to promote safer gambling tools
The Betting and Gaming Council (BGC) has unveiled a new advertising campaign for the festive period to highlight the prevalence of safer gambling tools for at-risk players.
The multimedia series, entitled ‘Limits are Good’, urges bettors to set deposit limits, as well as limit the time they spend gambling this Christmas.
The campaign is composed of five 20-second video shorts that depict everyday scenarios which could be improved by setting limits.
The campaign is being promoted by the trade body with support and funding from partners and gambling operators.
BGC chairman Brigid Simmonds said: “We set limits on what we do every day and betting and gaming should be no different.
“Over the festive period with so many important sporting events, if people wish to have a bet it’s important not to lose track of how long you spend or the amount you have staked.
“Tools are available online and in betting shops and casinos to help you set your time and spend limits and we encourage everyone to use these.
“For those worried about their betting or gaming, there is the option to self-exclude from gambling entirely and support is available throughout the festive period from the National Gambling helpline,” Simmonds added.
The effectiveness of the campaign will be monitored by three metrics: the number of deposit limits set on average pre and post-campaign, the number of visits to deposit limit pages and also the number of views the videos receive.
Results regarding the success of the campaign will be published half way through 2020, according to BGC.
The BGC appointed former Labour MP and UK Music CEO Michael Dugher as its first chief executive earlier this month.