Kaizen Gaming CEO lauds firm’s growth amid troubling journey to success
As the firm celebrates its 10th anniversary, CEO George Daskalakis speaks about the challenges it has faced over the decade
Kaizen Gaming CEO George Daskalakis has spoken of the firm’s growth since it first went live in Greece in 2012 and all the trials and tribulations the operator has faced in that time, via a post on LinkedIn.
The initial launch of the Kaizen brand had to be delayed due to the firm switching gears in order to be competitive.
In his post, Daskalakis detailed further stumbling blocks for the firm: “In the early stages, we had to halt company operations for 10 days amidst great uncertainty.
“In 2015 Greece almost collapsed. Banks closed and capital controls were implemented, wiping out 50% of our business and suspending deposits methods responsible for 93% of customer pay-ins overnight,” he continued.
“A year later we failed miserably in our first international expansion project. We used the learnings to do much better in our second attempt in 2017 but then got hammered when opting for an aggressive launch in our third go in 2018. We did great in our fourth attempt but it first took us two years to get a licence and go live.”
The CEO praised his team’s resilience for helping get Kaizen to where it is today.
He remarked: “Throughout the years, we always tried to put our people first. In good times and, most of all, during any crisis. Their trust and commitment made all the difference and kept us going at all times, especially tough ones.
“Today our team has grown to more than 1,500 strong, we are operating in 12 markets and will serve more than seven million customers in 2022 while preparing for a move to the Kaizen Campus in January.”
Kaizen Gaming recently won two awards at the EGR Operator Awards 2022, scooping sports betting operator and the much-coveted operator of the year accolade.